OFF TRADE
To play, press and hold the enter key. To stop, release the enter key.
Tales como empuje de ventas, concursos, regalos al instante, sorteos, entre otras mecánicas; con el fin de incrementar las ventas luego de que nuestro personal comunique los atributos del producto y aclare las dudas o preguntas al consumidor.
Sales Push-Ups
If your promotion or event requires brand ambassadors, runaway girls, fit models, or trade show models, Next Step Marketing has the solutions you are looking for. Our highly trained professional and reliable promo models are in place ready to promote your company's product and brand!
Sampling
A sample is a sales promotion in which a small amount of a product that is for sale is given to consumers to try. Samples encourage trial and increased awareness of the product
Premiums
In marketing, premiums are promotional items — toys, collectibles, souvenirs, and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. Inn the case of digital promotion, the consumer generally has to pay at least the shipping and handling costs to receive the premium.
Instant Win Games
Instant win games and promotions are a great way to drive repeat engagement with consumers. The prospect of immediate gratification ensures more frequent consumer engagement, which is why instant win programs are popular with brands as well as consumers. Participants find out if they’ve won in the moment, with winners selected randomly throughout the promotion period – either at “seeded” win times or based on their overall odds of winning.
Instant win experiences can take a variety of forms – from turnkey branded ‘spin-to-win’ or ‘scratch-to-reveal’ activities, to custom 3D animations or video-based engagements – and each experience can be a stand-alone program or leveraged in conjunction with sweepstakes or other promotion type.
Contests and Sweepstakes
A game promotion is defined as a contest, game of chance, sweepstakes or gift enterprise conducted by an operator within or throughout the state and other states in connection with and incidental to the sale of consumer products or services and in which the elements of chance and prize are present.
Contests are sales promotions people enter or participate in to have a chance to win a prize.
Differences Between Sweepstakes and Contests
While sweepstakes are a type of contest, not all contests are sweepstakes. Additionally, brands often use “sweepstakes” and “giveaway” interchangeably, but they also aren’t exactly the same. The primary difference between sweepstakes, contests, and giveaways depends on the winner selection process:
Sweepstakes winners are selected at random from the entire pool of qualified entries. While some sweepstakes may be segmented by certain criteria (e.g. one winner per region), every entry has an equal chance of being chosen.
Contest winners are selected based on their skill or popularity, either by a judge or by public vote. Unlike sweepstakes, contests ask people to submit something for judgment by others in order to determine the winners, such as an essay, photo, or video.
Brand Characters
Brand Character can be defined as the set of human attributes and characteristics associated with the brand giving it a unique personality and recognition in the market and in the minds of the consumers. The factor of Brand Character is such that a consumer can relate to it creating an emotional connection with its values, fundamentals, and unique selling points.